Senior Digital Analyst, Marketing
: Job Details :


Senior Digital Analyst, Marketing

Mediacom

Location: Blooming Grove,NY, USA

Date: 2020-08-06T02:09:13Z

Job Description:

GENERAL RESPONSIBILITIES:

This role will serve as a key contributor in the Marketing Analytics team. This team supports senior managements' strategic decision-making on Marketing strategies, promotions, customer retention and acquisition pricing and tactics. This role will specifically focus on analytics for digital marketing.

SPECIFIC RESPONSIBILITIES:

  • Work with web and digital media group to ensure analytics tags are correctly implemented through QA and UAT processes.
  • Conduct deep dive and statistical analysis on customer, marketing and web behavioral data.
  • Support marketing by creating dashboards in Data studio and distributing reports to key stakeholders.
  • Synthesize learnings from analysis and present data-driven recommendations, insights and best practices.
  • Manage extensive analysis of customer activity, budgets, sales and revenue, campaign offer and digital performance.
  • Develop actionable recommendations based on analysis of customer activity, budgets, sales and revenue, campaign offer and digital performance.
  • Prepare forecasts for digital marketing spend and results.
  • Support/guide actionable business decisions and pricing strategies through the preparation of complex financial and business analyses.
  • Manage multiple vendor relationships, maintaining the timely flow of information to and from Mediacom, and each third-party vendor, as required.
  • Prepare business cases/models for new initiatives.
  • Provide modeling to support the annual budget, as necessary. Includes gathering data, building and analyzing historical and future trends for digital media.
  • Develop budgets and reports results for promotions, sales channel performance, service/product offerings, revenue and expense.
  • Prepare and provide daily, weekly, and monthly metric reporting including variance analyses, graphs, trends, and other reports as needed for digital marketing.
  • Present findings and recommendations to Senior Management.
  • Perform other duties as required or assigned.

PREFERRED EXPERIENCE/SKILLS:

  • Bachelor's in finance, math, marketing, or business-related field required.
  • 3+ years related experience.
  • Advanced Microsoft Excel skills required.
  • Proficient in Microsoft Access, Word, PowerPoint, Outlook.
  • SQL knowledge preferred.
  • Experience interfacing with business intelligence reporting tools (Tableau, Cognos).
  • Experience with various site analytics platforms such as Google Analytics, Google Ads, Facebook manager, Microsoft Bing Ads, Data Studio, SessionCam, Dialogtech (call reporting), Klipfolio, Web Trends, and Omniture/Site Catalyst.
  • Strong analytical, communication, organizational and problem-solving skills with a track record of successful accomplishments.
  • Ability to write and present reports and analysis for a variety of targeted audiences.
  • Proven ability to deliver multiple assignments successfully in a time critical environment.
  • Ability to respond to common inquiries or issues from management and field.
  • Ability to work independently.
  • Some travel required.
  • After hours availability required as needed.
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