(REMOTE) Email Marketing Specialist
: Job Details :


(REMOTE) Email Marketing Specialist

Capital Markets Placement

Location: New York,NY, USA

Date: 2021-11-23T15:22:29Z

Job Description:
We re looking to add a Remote Email Marketing Specialist to our team who will oversee all aspects of email marketing campaigns end-to-end, including market research, content creation, audience segmentation, analysis and the dissemination of copy. You will need to be highly organized, self motivated and able to manage multiple projects simultaneously. Previous experience advertising to job seekers is preferred. WHAT YOU LL DOResponsible for all email campaigns end-to-end including strategy, development, execution, and reportingDeep understanding to common email marketing rules, audience segmentation, automation and integrationWrite copy that will lead to conversionA/B test subject lines, call-to-action buttons and other internal copy to ensure high open and click-through ratesThorough understanding of the user journeyTrack and analyze performance and set strategies/approaches to improve performanceDevelop strategies to move job seekers down funnel and increase application ratesBuild drip campaigns and develop content to engage inactive audiencesMaintain and grow the databaseCreate dynamic email content depending on the target audienceConduct ongoing market research to ensure thorough understanding of consumer behaviorFollow industry policies and overall best practicesWork cross-functionally with creative teamWHAT YOU LL NEEDBachelor's Degree in Marketing, Business or related field required3+ years of experience in Marketing with proven success in driving email campaigns and strategiesHighly organized while eager to learn and adapt to the job seeker industryDemonstrable experience with task management and Hands on experience with HTML essentialKnowledgeable in customer analysis and reportingKnowledge of SEO/SEM and Google AnalyticsExcellent communication and copywriting skillsMotivated and driven with a strong work ethicIdeal candidate will be analytical, organized and data-drivenSelf-starter who can complete tasks with minimal supervisionAbility to manage multiple initiatives simultaneously COMPENSATIONCompetitive Base Salary + Commission + Quarterly bonusMedical, Dental, Vision benefits with UnitedHealth. FSA/HSA and 401k available.Travel expenses covered 100% for business related trips.Best tech gear providedPTO: as much as neededPaternal Leave: up to 2 months, part time, as neededRemote work anywhere in the world
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